Influencers and creators : business, culture and practice / Robert V. Kozinets, Ulrike Gretzel and Rossella Gambetti.

By:

Kozinets, Robert V [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi : Sage, 2023.ISBN:

9781529768640

Subject(s):

Summary: "This textbook combines cutting-edge conceptual and critical thinking on with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture."--

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.872 KO-I (Browse shelf(Opens below))	Checked out	09/11/2024	150992

"This textbook combines cutting-edge conceptual and critical thinking on with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture."--

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