Branding TV : principles and practices / by Walter McDowell and Alan Batten.

By:

McDowell, Walter

Contributor(s):

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

0080460437
9780080460437
9780240807539
0240807537
1136034730
9781136034732
1136034749
9781136034749
1280630817
9781280630811
9786610630813
661063081X

Subject(s): Genre/Form:

Additional physical formats: Print version:: Branding TV.DDC classification:

384.55/1 22

LOC classification:

HE8700.8 .M25 2005eb

Online resources:

Click here to access online

Contents:

CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future.

Summary: Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Previous edition: Washington, D.C.: National Association of Broadcasters. 1999.

Includes bibliographical references (page 143) and index.

Print version record.

Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

English.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide

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