International marketing / Masaaki Kotabe and Kristiaan Helsen; Indian adaption by Prateek Maheshwari.

By:

Kotabe, Masaaki [author]

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Material type: Text

TextLanguage: English Publication details: New Delhi : Wiley, 2021.Edition: 8th ed. an Indian adaptionISBN:

9789354243370

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Summary: "International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world."--

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.84 KO-I (Browse shelf(Opens below))	Available		146294

"International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world."--

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