Global advertising, attitudes and audiences

By:

Wilson, Tony

Material type: Text

TextSeries: Routledge advances in management and business studies ; 44.Publication details: London Routledge 2011Description: xiv,167p. 24 cmISBN:

9780415875974

Subject(s):

DDC classification:

659 22 WI-G

Contents:

Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	659 WI-G (Browse shelf(Opens below))	Checked out	20/10/2024	117278

Includes bibliographical references and index.

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