Built to Love : Creating Products That Captivate Customers.

By:

Boatwright, Peter

Contributor(s):

Material type: Text

TextSeries: BK business bookPublication details: San Francisco : Berrett-Koehler Publishers, 2010.Description: 1 online resource (191 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781605096995
1605096997
9781605097008
1605097004
1282731343
9781282731349
9786612731341
6612731346

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Built to Love : Creating Products That Captivate Customers.DDC classification:

658.575

LOC classification:

HF5415.153

Online resources:

Click here to access online

Contents:

Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers.

AcknowledgmentsNotes; Index; About the Authors.

Summary: Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

AcknowledgmentsNotes; Index; About the Authors.

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.