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Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Series: Advances in business marketing & purchasing ; v. 15.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bingley, UK : JAI Press, 2009
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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Business-to-business marketing management : strategies, cases, and solutions / edited by Mark S. Glynn, Arch G. Woodside. by Series: Advances in business marketing & purchasing ; v. 18.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Bingley, U.K. : Emerald, 2012
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Place hold Add to cart
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