Consumer behavior buying, having, and being
Material type:
TextPublication details: Noida Pearson 2020Edition: 13thDescription: xix,716p. illustrations 29 cmISBN: - 9789389552430
- 658.8342 23 SO-C
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| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | Course Reserve | 658.8342 SO-C (Browse shelf(Opens below)) | Not For Loan | 145356 | ||
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OPJGU Sonepat- Campus Main Library | General Books | 658.8342 SO-C (Browse shelf(Opens below)) | Checked out | 04/04/2024 | 145357 | |
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OPJGU Sonepat- Campus Main Library | General Books | 658.8342 SO-C (Browse shelf(Opens below)) | Checked out | 05/12/2024 | 145358 |
Includes bibliographical references and indexes.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
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