Media disparity : a gender battleground / edited by Cory L. Armstrong.

Includes bibliographical references (pages 227-267) and index.

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Preface / Gaye Tuchman -- Part one. Traditional media and issues ; Introduction / Cory L. Armstrong -- Women's (mis) representation in news media / Tracy Everback -- Gendered sexual scripts in music lyrics and videos popular among adolescents / Stacey J. T. Hust, Kathleen Boyce Rogers, and Weina Ran -- Women in health news and communication / Julie L. Andsager -- Newspaper coverage of women running for the U.S. Senate in 2012 : evidence of an increasingly level playing field? / Dianne G. Bystrom and Valerie M. Hennings -- From annihilation to ambivalence : women in sports coverage / Dunja Antunovic and Marie Hardin -- Part two. Contemporary media platforms and issues ; Wikipedia’s gender gap / Stine Eckert and Linda Steiner -- The good, the bad and the beautiful : how gender is represented on reality television / Adriane Grumbein and J. Robyn Goodman -- Adverting the gaze : advertisers’ construction of female masculinity through the athleticism of Olympians Abby Wambaugh, Lindsey Vonn, and Marlen Esparza / Kim Bissell and Sim Butler -- Gendered performance in virtual environments / Donna Z. Davis --

Part three. Cross-cultural perspectives on gender in media ; Bic for her and crisps for him : contemporary gendered targeting and representation in advertising around the world / Alexandra M. Vilela, Michelle R. Nelson, and Hye-Jin Paek -- Women making news (or not) in Uganda / Steve J. Collins and Timothy Brown -- Blame narratives : news discourses of sex trafficking / Barbara Friedman and Anne Johnston -- Gender differences in covering public health crises in China / Fangfang Gao -- Part four. Where are we now? ; Media and public discourse : the limits of feminist influence / Carolyn M. Byerly -- Conclusion : the next frontier in gender representation / Cory L. Armstrong.

For decades, scholars have repeatedly found the inequity of gender representations in informational and entertainment media. Beginning with the seminal work by Gaye Tuchman and colleagues, we have repeatedly seen a systemic underrepresentation and misrepresentation of women in media. Examining the latest research in discourse and content analyses trending in both domestic and international circles, Media Disparity: A Gender Battleground highlights the progress--or lack thereof--in media regarding portrayals of women, across genres and cultures within the twenty-first century. Blending both original studies and descriptive overviews of current media platforms, top scholars evaluate the portrayals of women in contemporary venues, including advertisements, videogames, political stories, health communication, and reality television.

English.

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