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			Psychology of marketing cross cultural perspectives by Raab, Gerhard Goddard, G Jason Ajami, Riad A Unger, Alexander Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burlington Gower 2010 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.80019 RA-P. Place hold Add to cart (remove)
			Consumer-centric category management how to increase profits by managing categories based on consumer needs by Company, Acnielsen Karolefski, John Heller, Al Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: New Jersey John Wiley 2006 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.78 CO-C. Place hold Add to cart (remove)
			Marketing without advertising brand preference and consumer choice in Cuba by Morales, Emilio, 1969- Scarpaci, Joseph L Series: Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2012 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.8343 MO-M. Place hold Add to cart (remove)
			Hooked how to build habit-forming products by Eyal, Nir Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio 2014 Availability: Not available: OPJGU Sonepat- Campus: Checked out (1). Place hold Add to cart (remove)
			Restoring consumer sovereignty how markets manipulate us and what the law can do about it by Kunzler, Adrian Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: London Oxford University Press 2017 Online resources: Oxford scholarship online Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: E-Books Perpetual 343.071 KU-R. Place hold Add to cart (remove)
			Choice theory of contracts by Dagan, Hanoch Heller, Michael Publication details: New Delhi Cambridge University Press 2017 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 346.10922 DA-C. Place hold Add to cart (remove)
			The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries. by Ries, Eric [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Currency Books, 2014 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.11 RI-L. Place hold Add to cart (remove)
			The Theory of choice : a critical guide / Shaun Hargreaves Heap ... [et al.]. by Heap, Shaun Hargreaves [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford, U.K : Blackwell, 1992 Availability: Items available for loan: FOBJGU Sonepat- Campus (1)Collection, call number: Special Collection - Arjun Sengupta 330.1 TH-. Place hold Add to cart (remove)

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