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Unleashing the power of PR a contrarian's guide to marketing and communication by Series: Jossey-Bass business & management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass 2006
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.2 WE-U.
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Strategic corporate communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2007
Availability: Items available for loan: OPJGU Sonepat- Campus (2)Collection, call number: General Books 658.45 AR-S, ...
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Integrated communications in the post-modern era by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillian 2015
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.802 IN-.
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Integrated advertising, promotion, and marketing communications by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2014
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.1 CL-I.
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Integrated advertising, promotion, and marketing communications by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2014
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.1 CL-I.
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Marketing public relations the hows that make it work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ames Iowa State University Press 1995
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.2 HE-M.
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Routledge companion to contemporary brand management by Series: Routledge companions to business, management and accounting
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2016
Availability: Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: Reference Books 658.827 RO-.
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Maryland : Rowman & Littlefield, 2024
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Textbooks 658.02 BL-I. Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: Course Reserve 658.02 BL-I.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : McGraw-Hill Education (India), 2022
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Textbooks 659.1 BE-A. Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: Course Reserve 659.1 BE-A.
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