Results
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Brand society how brands transform management and lifestyle by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2010
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 KO-B.
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No space, no choice, no jobs, no logo by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Picador USA 1999
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: Special Collection - Indiana University 658.827 KL-N.
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Meta-luxury brands and the culture of excellence by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Palgrave Macmillan 2012
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 RI-M.
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Trade marks and brands an interdisciplinary critique by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge Cambridge University Press 2008
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 346.488 TR-.
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Science and art of branding by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York ME Sharpe 2009
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 FR-S.
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Strategic brand management building, measuring, and managing brand equity by
Edition: 4th
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Pearson 2015
Availability: Items available for loan: OPJGU Sonepat- Campus (4)Collection, call number: Textbooks 658.827 KE-S, ... Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: Textbooks 658.827 KE-S. Not available: OPJGU Sonepat- Campus: Checked out (2).
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Aaker on branding 20 principles that drive success by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Los Angels Sage 2015
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 AA-A.
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Brands, competition law and IP law by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge 2015
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 343.8 BR-.
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Strategic brand management building, measuring, and managing brand equity by
Edition: 4th
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2015
Availability: Items available for loan: OPJGU Sonepat- Campus (5)Collection, call number: General Books 658.827 KE-S, ... Not available: OPJGU Sonepat- Campus: Checked out (2).
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Brand breakout how emerging market brands will go global by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Palgrave Macmillan 2015
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 KU-B.
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Ingredient branding making the invisible visible by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Springer 2010
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 KO-I.
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