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Subliminal persuasion influence & marketing secrets they don`t want you to know by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley 2008
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.80019 LA-S.
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About face the secrets of emotionally effective advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.1019 HI-A.
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Psychology of entertainment media blurring the lines between entertainment and persuasion by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2012
Availability: Not available: OPJGU Sonepat- Campus: Checked out (1).
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Hidden persuaders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Brooklyn Ig 2007
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.1019 PA-H.
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Advertising to children new directions, new media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave MacMillian 2014
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.1083 AD-.
Electronic-Books
Attention merchants the epic scramble to get inside our heads by
Publication details: London Atlantic Books 2017
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: E-Books Perpetual 659.1042 WU-A.
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Subliminal seduction ad media's manipulation of a not so innocent America by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. Prentice-Hall 1973
Availability: Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: Special Collection - Soli J Sorabjee 659.10973 KE-S.
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