TY  - BOOK
AU  - Alozie,Emmanuel C
TI  - Marketing in developing countries : Nigerian advertising in a global and technological economy 
T2  - Routledge studies in international business and the world economy
SN  - 9780789001412
AV  - HF5813.N55 A464 2009
U1  - 658.8009669 22
PY  - 2009///
CY  - London
PB  - Routledge
KW  - Advertising
KW  - Nigeria
KW  - Mass media
KW  - Marketing
KW  - Africa, Sub-Saharan
N1  - Includes bibliographical references (p. [113]-126) and index; Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications
UR  - http://www.loc.gov/catdir/toc/ecip0822/2008027809.html
ER  -