TY  - BOOK
AU  - Skalen,Per
TI  - Managing service firms : the power of managerial marketing 
T2  - Routledge interpretive marketing research
SN  - 9780415473262
AV  - HD9980.5 .S55 2010
U1  - 658.8 22
PY  - 2010///
CY  - London
PB  - Routledge
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice
ER  -