TY  - GEN
AU  - Hawkins, Del l
AU  - Mothersbaugh, David L
AU  - Mookerjee, Amit
TI  - Consumer behaviour: building marketing strategy
SN  - 9780070682160
U1  - 658.8342 22
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -