TY  - BOOK
AU  - Hill,Dan
TI  - About face : the secrets of emotionally effective advertising 
SN  - 9780749457570
AV  - HF5822 .H515 2010
U1  - 659.1019 22
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - Advertising
KW  - Psychological aspects
KW  - Decision making
KW  - Research
KW  - Emotions
N1  - Includes bibliographical references and index; Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
ER  -