TY  - BOOK
AU  - Levinson,Jay Conrad
AU  - Frishman,Rick
AU  - Lublin,Jill
TI  - Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars 
SN  - 9781580626828
AV  - HD59 .L485 2002
U1  - 659 22
PY  - 2002///
CY  - Avon
PB  - Adams Media 
KW  - Industrial publicity
KW  - Advertising
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -