TY  - GEN
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Service  marketing: people, technology, strategy
SN  - 9788131725979
U1  - 658.8 22
PY  - 2010///
CY  - Delhi
PB  - Pearson
ER  -