TY  - BOOK
AU  - Kumar,Ramesh S
TI  - Marketing and branding : the Indian scenario 
SN  - 9788131700976
AV  - HD69.B7 R356 2007
U1  - 658.827 22
PY  - 2007///
CY  - Delhi 
PB  - Pearson Education
KW  - Branding (Marketing)
KW  - India
N1  - Includes bibliographical references (p. [465]-479) and index
ER  -