TY  - BOOK
AU  - Albarran,Alan B
TI  - Media economy 
T2  - Media management and economics series
SN  - 9780415990455
AV  - P96.E25 A483 2010
U1  - 338.4730223 22
PY  - 2010///
CY  - London
PB  - Routledge
KW  - Mass media
KW  - Economic aspects
N1  - Includes bibliographical references (p. 183-190) and index; Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy
ER  -