TY  - BOOK
AU  - Wootton,Simon
AU  - Horne,Terry
AU  - Wootton,Simon
TI  - Strategic thinking : a nine step approach to strategy and leadership for managers and marketers 
SN  - 9780749460778
AV  - HD30.28 .W665 2010
U1  - 658.4012 22
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - Strategic planning
N1  - Rev. ed. of: Strategic planning; Includes bibliographical references; Strategic leadership and the conversational style of strategists -- Strategic leadership-brain-based strategic communication -- Strategic leadership-the thinking skills required -- Strategic leadership-case study : marketing leadership and management action in turbulent times -- Strategic thinking-nine steps -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps
ER  -