Strategic thinking a nine step approach to strategy and leadership for managers and marketers - Wootton, Simon; Horne, Terry; Wootton, Simon (New Delhi Kogan Page, 2010)
Strategic leadership and the conversational style of strategists -- Strategic leadership-brain-based strategic communication -- Strategic leadership-the thinking skills required -- Strategic leadership-case study : marketing leadership and management action in turbulent times -- Strategic thinking-nine steps -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
Rev. ed. of: Strategic planning.
Includes bibliographical references.
Keywords: Strategic planning