TY  - BOOK
AU  - McDonald,Malcolm
AU  - Mouncey,Peter
TI  - Marketing accountability : how to measure marketing effectiveness 
SN  - 9780749453862
AV  - HF5415.13 .M369159 2009
U1  - 658.80072 22
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1004/2009001273-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1004/2009001273-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1004/2009001273-d.html
ER  -