TY  - BOOK
AU  - O`Shaughnessy,John
TI  - Interpretation in social life, social science, and marketing 
T2  - Routledge interpretive marketing research
SN  - 9780415777582
AV  - BF367 .O85 2009
U1  - 153.32 22
PY  - 2009///
CY  - New York 
PB  - Routledge
KW  - Imagery (Psychology)
KW  - Visualization
KW  - Marketing
KW  - Social sciences
N1  - Includes bibliographical references (p. [197]-213) and index; Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation
ER  -