TY  - BOOK
AU  - Hatch,Mary Jo
AU  - Schultz,Majken
AU  - Schultz,Majken
TI  - Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding 
SN  - 9780787998301 
U1  - 658.827 22
PY  - 2008///
CY  - San Francisco 
PB  - Jossey-Bass
KW  - Corporate image
KW  - Corporate culture
KW  - Branding (Marketing)
N1  - "Reputation Institute publications"--Jacket; Includes bibliographical references (p. 247-249) and index; What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
UR  - http://www.loc.gov/catdir/enhancements/fy0806/2007049669-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
UR  - http://www.loc.gov/catdir/toc/fy0803/2007049669.html
ER  -