TY  - BOOK
AU  - Passikoff,Robert
TI  - Predicting market success: new ways to measure customer loyalty and engage consumers with your brand 
SN  - 9780470040225 
U1  - 658.8343 22
PY  - 2006///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Customer loyalty
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2006014656-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2006014656-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2006014656-t.html
ER  -