TY  - BOOK
AU  - Lakhani,Dave
TI  - Subliminal persuasion : influence & marketing secrets they don`t want you to know 
SN  - 9780470243367
AV  - HF5827.9 .L35 2008
U1  - 658.80019 22
PY  - 2008///
CY  - New Jersey
PB  - John Wiley 
KW  - Subliminal advertising
KW  - Subliminal projection
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references (p. 191-194) and index; Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction
UR  - http://www.loc.gov/catdir/enhancements/fy0801/2007041571-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0801/2007041571-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html
ER  -