TY  - BOOK
AU  - Arikan,Akin
TI  - Multichannel marketing : metrics and methods for on and offline success 
T2  - Sybex serious skills
SN  - 9780470239599 
AV  - HF5415.1265 .A75 2008
U1  - 658.872 22
PY  - 2008///
CY  - New Jersey
PB  - John Wiley
KW  - Internet marketing
KW  - Multilevel marketing
N1  - Includes index; With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2008008356-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2008008356-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html
ER  -