TY  - BOOK
AU  - Foster,Robert John
TI  - Coca-globalization : following soft drinks from New York to New Guinea 
SN  - 9780230603868 
AV  - GN450 .F67 2008
U1  - 306.4 22
PY  - 2008///
CY  - New York 
PB  - Palgrave Macmillan
KW  - Commerce
KW  - Social aspects
KW  - Cola drinks
KW  - Consumers
KW  - Culture and globalization
N1  - Includes bibliographical references (p. [251]-268) and index; The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value creation -- A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers, and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency, and change -- Conclusion : product networks and the politics of knowledge
UR  - http://www.loc.gov/catdir/enhancements/fy0730/2007026773-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0730/2007026773-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0809/2007026773-d.html
ER  -