TY  - BOOK
AU  - Apte,Govind
TI  - Services marketing 
SN  - 9780195667585
AV  - HD9987.I42 A67 2004
U1  - 658.8 22
PY  - 2004///
CY  - New Delhi 
PB  - Oxford University Press
KW  - Service industries
KW  - India
KW  - Marketing
N1  - Includes index
N2  - With reference to India
ER  -