TY  - BOOK
AU  - Hollis, Nigel
AU  - Brown, Millward
TI  - Global brand: how to create and develop lasting brand value in the world market
SN  - 9780230606227
U1  - 658.827 22
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
ER  -