TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y
TI  - Principles of marketing: a South Asian perspective
SN  - 9788131731017
U1  - 658.8 22
PY  - 2010///
CY  - Delhi
PB  - Pearson
ER  -