TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management: a South Asian perspective
SN  - 9788131716830
U1  - 658.8 22
PY  - 2009///
CY  - Delhi
PB  - Pearson
ER  -