TY  - BOOK
AU  - Wreden,Nick
TI  - Profit brand: how to increase the profitability, accountability & sustainability of brands 
SN  - 0749444657
AV  -    
U1  - 658.827 22
PY  - 2005///
CY  - London 
PB  - Kogan Page
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Marketing
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references (p. [227]-233) and index
UR  - http://www.loc.gov/catdir/toc/ecip056/2005001872.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
ER  -