TY  - BOOK
AU  - Smith,P.R.
TI  - Great answers to tough marketing questions 
SN  - 0749440228 
AV  -    
U1  - 658.8007 22
PY  - 2003///
CY  - London ,  
PB  - Kogan Page
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip042/2003007631.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003007631-d.html
ER  -