TY  - BOOK
AU  - Bird,Drayton
AU  - Bird,Drayton
TI  - Commonsense direct & digital marketing 
SN  - 9780749447601
AV  -    
U1  - 658.872 22
PY  - 2007///
CY  - London ,  
PB  - Kogan Page
KW  - Direct marketing
N1  - "Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso; Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0713/2007011100.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2007011100-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2007011100-b.html
ER  -