TY  - BOOK
AU  - Lehu,Jean-Marc
TI  - Branded entertainment : Product placement and brand strategy in the entertainment business 
SN  - 9780749453374
AV  -    
U1  - 791.40688 22
PY  - 2009///
CY  - London 
PB  - Kogan Page
KW  - Product placement in mass media
KW  - Product management
KW  - Branding (Marketing)
N1  - Originally published: 2007; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0828/2008040877.html
ER  -