TY  - BOOK
AU  - Khan,Kaleem Mohammed
AU  - Khan,Mohammed Naved
TI  - Encyclopaedic dictionary of marketing 
SN  - 9780761935018
AV  - HF5412 .K43 2006
U1  - 658.8003 22
PY  - 2006///
CY  - New Delhi 
PB  - Response Books
KW  - Marketing
KW  - Dictionaries
N1  - Includes bibliographical references (p. [350]-352)
ER  -