TY  - BOOK
AU  - Schiffman,Leon G
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior 
SN  - 9788120330863
AV  - HF5415.32 .S35 2007
PY  - 2007///
CY  - New Delhi
PB  - Pearson 
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes
ER  -