TY  - BOOK
AU  - Ungson,Gerardo R
AU  - Wong,Yim-Yu
TI  - Global strategic management 
SN  - 9788190210058
AV  - HD30.28 .U535 2008
PY  - 2009///
CY  -  New York
PB  - ME Sharpe
KW  - Strategic planning
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and indexes; Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives
ER  -