TY  - BOOK
AU  - Etzel, Michael J
AU  - Walker, Bruce J
AU  - Stanton, William J
AU  - Pandit, Ajay
TI  - Marketing: concepts and cases
SN  - 9780070600904
U1  - 658.8 22
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -