TY  - BOOK
AU  - Thomas,Amos Owen
TI  - Transnational media and contoured markets : redefining Asian television and advertising 
SN  - 0761934839 
AV  - HE8700.9.A78 T49 2006
PY  - 2006///
CY  - New Delhi 
PB  - Sage Publications
KW  - Television
KW  - Asia
KW  - Digital media
KW  - Globalization
N1  - Includes bibliographical references (p. [243]-257) and index; Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation
UR  - http://www.loc.gov/catdir/toc/ecip0610/2006008454.html
UR  - http://www.loc.gov/catdir/enhancements/fy0659/2006008454-d.html
ER  -