TY  - BOOK
AU  - Witzel,Morgen
AU  - Charan, Ram
TI  - Tata : the evolution of a corporate brand 
SN  - 9780670084067
AV  - HD59.6.I4 W58 2010
PY  - 2010///
CY  - New Delhi 
PB  - Penguin
KW  - Tata Group
KW  - Public relations
KW  - Corporate image
KW  - India
KW  - Branding (Marketing)
KW  - Creative ability in business
N1  - Includes bibliographical references (p. 206-210) and index
ER  -