TY  - GEN
AU  - Simon, Hermann
AU  - Bilstein, Frank F
AU  - Luby, Frank
TI  - Manage for profit, not for market share: a guide to greater profits in highly contested markets
SN  - 9781591395263
U1  - 658.155 22
PY  - 2006///
CY  - Boston 
PB  - Harvard Business School Press
ER  -