TY  - GEN
AU  - Kotler, Philip
AU  - Jain, Dipak C
AU  - Maesincee, Suvit
TI  - Marketing moves: a new approach to profits, growth, and renewal
SN  - 9781578516001
U1  - 658.8 22
PY  - 2002///
CY  - Boston
PB  - Harvard Business School Press
ER  -