TY  - GEN
AU  - Belch, George E
AU  - Belch, Michael A
AU  - Purani, Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780070144965
U1  - 659.1 22
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -