TY - BOOK AU - Swami,Mitranand TI - Value creation through people power U1 - 330.0954 KW - Business ethics, Value creation - in - Business, Innovative ideas, Human resources, People power N1 - Need for values and the need to create them through people’s power are the main challenges faced by an organization or society at large. Today’s workforce is increasingly getting younger called ‘NetGen’ and it is full of energy. It has its own work ethics and prefers ‘valuables’ to values. The need of the day is to inspire today’s generation with a larger vision. Building the right work ethos ER -