TY  - GEN
AU  - Kolter, Philip 
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management:  a South Asian perspective
SN  - 9788131767160
U1  - 658.8 22
PY  - 2013///
CY  - New Delhi
PB  - Pearson
ER  -