TY  - BOOK
AU  - Pine,B Joseph
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Do you want to keep your customers forever? 
T2  - Harvard business review classics
SN  - 9781422140277
AV  - HF5415.527 .P56 2009
U1  - 658.812 22
PY  - 2009///
CY  - Boston
PB  - Harvard Business Press
KW  - Customer equity
KW  - Customer loyalty
KW  - Customer services
N1  - "Originally published in Harvard business review in March 1995"--T.p. verso
ER  -