TY  - BOOK
AU  - Prahalad,C K
AU  - Lieberthal,Kenneth
TI  - End of corporate imperialism 
SN  - 9781422179734
AV  - HC59.72.C6 P73 2008
U1  - 658.84091724 22
PY  - 2008///
CY  - Boston
PB  - Harvard Business Press
KW  - Low-income consumers
KW  - Developing countries
KW  - Market segmentation
N1  - "Originally published in Harvard business review in August 2003, reprint # R0308G"--T.p. verso
ER  -